Successful business venture is often attributed to effective promotional strategies. Promotions as one of the key factor in 4 PS of business is the main component for creating an influx of customers and steady sales flow. Promotional strategies mainly function to increase awareness and develop trusts in the product the company is offering in the consumer's mind. Through promotional efforts the business or the product being offered get into the mind in the target market and become the first choice when they are about to purchase the product.
There have been many promotional strategies. Some of which are considered traditional including TV, Radio and Print ads. These strategies have been proven to be effective despite being conventional in nature. However, these strategies become support strategies only for more effective branding strategy. As of the recent generation, not everybody got caught by exaggerated TV ads, or beautiful voice in their radio or even the pages in the newspaper, most consumer look at these ads simply to get information about the product that catch their interest or have stayed in their mind after viewing the ad. In this sense, most consumers look for contact details presented in the ad and not the ad itself. This behavior of the consumer made businesses to draw strategies on. And so, effective telephone systems were developed.
Contact details will always include telephone numbers and addresses of the physical store locations or manufacturers. But you can't play with addresses as it is fixed in nature and, thus, innovations were made in the telephone numbers. It was also viewed by businesses that consumers don't want to spend extra dollars calling for a product or a service and so toll free numbers were created. These toll free number will be directed to call centers that will cater the need of the consumers upon calling the number.
To make the most out of toll free numbers, marketers of businesses made it customized to be used for promotional activity especially increasing awareness about the product or the service offered by the company. The toll free number was transformed into vanity numbers that contains 800-XXXX-XXX. These 800numbers can be played using the company name, the product, industry and other technique in making the number appear to be associated with the business. The main goal of vanity numbers is to be easily recalled by the consumers who viewed the advertisement where the numbers were placed. A good choice of vanity number will create a buzz in the consumer's mind and may be considered for future purchases. Also, if the number stick in to their minds, the company will be receiving business calls regarding the products of services that have been advertised. That's why choosing the number itself is very crucial for every company.
800 numbers or vanity numbers aside from being a hot line for the company is a way of promoting the brand or the product. The numbers are associated with the company image and thus through the numbers it can reach a larger a market of potential customers. The 800 numbers is just a start of having an effective telephone system and promotional strategies, you can learn more of it with the upcoming blog posts.
About the Author
Richard Scott is the CEO of Dial800 for 16 years. He is an expert in the use of numerically memorable and vanity toll-free numbers and a famous industrial speaker and author. He is holds a BS in Marketing from Cal State University, Northridge. Follow @Dial800 and like Dial800 Facebook page to know more about his people and services.