The introduction of 800 numbers is deemed valuable not just for a business but also for every industry that utilizes the use of telephone systems. Aside from being a hot line number, it cross over the line of promoting the product, boosting corporate image, and spreading the news about business existence. 800 numbers are more devices you can use for several business aspects. Yet, creating these numbers is never easy. It will extract juices of creativity, logic and suitability.
800 numbers are also known as vanity numbers are mixes of digits and letters that create a sensible, memorable and usable phone number that will be associated with the company, the product and the benefit it provides and the industry it belongs. Creating the number can be a hard and extensive process but with these tips you can make effective set:
It ain't new to us that people tend to memorize and easily recall digits and letters with humor. Humorous phone numbers can stick to consumer's mind. It may not be associated with the company or brand but it will be the first option of the consumer when purchasing the product. However, there must be extra care when using humor in the vanity numbers. It can either bring business to success or make it fail belonging to group of funny stuff.
Pattern and rhymes are equally effective with humor. When creating a memorable phone number, the numbers itself should be leading and simple. Simple rhyming pattern of phone numbers can create a spot in the consumer's mind. However, you must be careful in choosing the pattern or the rhyme. Avoid creating pattern that will give confusion to consumers. For example 800-Spend4Girls can be confused with 800-spendfourgirls.
Language can be a barrier even with phone numbers. When you are making vanity numbers you must make sure that it can cater or be understood by a bigger chunk of the population where your target is concentrated. Avoid the use of “Q” and “Z”. Also, don't make it very complicated to spell. You should prefer 800-EYECARE than 800-OPTHALMOLOGIST. Lastly, arrange the letters that it won't create confusion. For example 800-Cheryl'sSears can be confused with one or two “S”s.
If the company is stable enough and has been in the business for a long time, it is effective when you used the company name. It will make the phone number be associated with the product immediately. Also, it will boost and spread the company's image.
However, when the company is new to the industry, it might lessen its effectiveness. It is preferred to use industry category where the business belongs. For example 800-FLOWERS or 800-JACKETS, it will be easier to recall. However, since the industry can be very generic or hybrid, you must make it unique and original.
There can be many ways of creating a memorable and effective phone number. Creativity really matters, so when you opt to choose a number, play with all the numbers and letters because it will mean a lot to the business.
About the Author
Since 1996, Scott Richards is the CEO of Dial800. He is an expert in the use of numerically memorable and vanity toll-free numbers and a famous industrial speaker and author. Dial800 is dedicated in improving communication and marketing strategies of a business. Services they offer includes call routing, call tracking, 800 numbers and data integration for call centers. Follow @Dial800 and like Dial800 Facebook page to know more about his people and services.